Jewelry News
Cindy Crawford: Jewelry Maven
February 4, 2010 |
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Supermodel, Cindy Crawford, is jumping in the jewelry business this spring. See what big name she's partnering with and what inspires her creative designs.
Model
Cindy Crawford is extending her brand with a new line of fine jewelry priced
from $79 to $299 that will be exclusive to fine jewelry juggernaut and
Jewelry.com retail partner,
JCPenney.
The 'One Kiss by Cindy Crawford' collection will launch with 45 pieces - necklaces, bracelets, rings and earrings - all made from sterling silver and gold-plated silver featuring a henna symbol that means "to kiss."
"(We) looked for a universal shape that had an appealing aesthetic, " Crawford told WWD in an interview. "We came across this henna symbol for 'kiss,' which I liked. It was cool, but I love what it means. It's not necessarily a romantic kiss, it could be a mother's kiss. You can also buy it for yourself."
Last year, JCPenney started selling the Cindy Crawford Style brand of home furnishings and accessories, so extending her name to the fashion side of their business was a logical next step.
"Crawford isn't just lending her name", said Pam Mortensen, Penney's senior vice president and general merchandise manager for fine jewelry. "She really has a customer focus. It's a true collaboration. Everything in the line is something she would wear."
Consumers will have to wait until April to shop the line in stores and online/ In the meantime? Click here for over 4,000 affordable fine jewelry options from JCPenney at the Jewelry.com lowest guaranteed price.
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