Christmas Must Be Nearing: Banks Flashes Diamond Bra

Supermodel Tyra Banks is giving the diamond industry a lift with a $10 million bra created by jewelry designer Mouawad for lingerie maker Victoria's Secret that features 2,900 diamonds set in 10-karat white gold.

The brassiere's weighty highlight: a flawless 70-carat pear-shaped diamond in the center. The jeweled bra also is adorned with 2,900 diamonds set in 10-karat white gold. It will be featured in Victoria's Secret's Christmas catalog, due in mailboxes Friday.

This is Banks' second time introducing the dream bra, an annual event for nine years. In 1997, Banks, host of UPN's hit reality series America's Next Top Model, launched a $3 million bra made by Harry Winston. Heidi Klum has been the model three times, including 2003, when she was newly pregnant with her daughter, who was born in May.

Harry Winston also made the most expensive bra ever in 2000 with a $15 million bra.

By the way, none have sold so far.

Some source material reprinted with permission from IDEX Magazine