Samuels Jewelers has been serving jewelry customers since 1891. Their 100-year diamond tradition began in San Francisco, where Albert Samuels first opened his doors in 1891. Albert Samuels felt having the best jewelry meant little without exceptional customer service. Once, he discovered a customer had been inadvertently charged for a routine repair. Because he didn't know the customer's name, he paid to publish his apology in the San Francisco Chronicle. The letter ended with a plea for the customer to return to Samuels Jewelers and pick up her dollar. Today, there are Samuels Jewelers across the country committed to preserving the principles of quality, value, and customer service excellence established by Albert Samuel over 100 years ago.
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